About GFI Systems

We track vehicles, but we’re about people: yours and ours.

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Our Mission

To improve the lives of our
clients through location-based
technologies.

Our Vision

To create a safer world as
an adaptable leader
in technology innovation.

Our Values

Integrity

Doing what’s right,
every time.

Reliability

Ensuring our products and services are of the utmost quality, always.

Respect

Showing courtesy and appreciation in all we do.

Innovation

Looking to the future as a constant opportunity for growth.

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GFI Systems: A Brief History

GFI Systems started 25 years ago on the Canadian prairies as a paper mapping company. Since then we’ve become a leader in location-based technology thanks to our amazing clients and constant innovation. Here’s a brief look back.

GFI-Systems-History-Timeline

1992

SOO Software Mapping is launched. Our founders begin digitizing maps.

1994

SOO Software introduces its first GPS unit tracking solution. It’s a hit!

1998

SOONav launches. It combines in-unit navigation and data collection via digital mapping technology.

2001

GFI Systems forms to commercialize SOO as a fleet management platform.

2007

A web-based AVL GPS tracking software is launched.

2016

Latitude is launched to enhance GFI’s fleet management brand and functionality.

Meet Our Team

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Alejandro

Software Developer

Alejandro has worked as a developer since graduating from Mechatronic Engineering in 2014. He enjoys technology, Sci-Fi movies, and hackathons.

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Amshu

Software Developer

Amshu is an Edmonton Oilers fan born in Nepal. He took computer engineering at the UofA and enjoys camping, cooking, and travelling.

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Autumn

Client Service Rep.

Autumn has 5+ years of IT experience and a diploma in Digital Media and IT. She enjoys painting watercolours, drinking wine, and playing with her cat.

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Bailey

Client Service Rep.

Bailey recently re-joined the workforce after being a stay-at-home mom for 7 years. She loves customer service and movie nights with her kids.

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Colin

Software Developer

Colin has an advanced diploma in GIS and a B.Sc. He’s a great cook and does weightlifting and triathlons making him the official office athlete.

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Erik

Agile Evangelist

Erik’s focus is to innovate and streamline the product process and team. He enjoys playing with his dogs, writing, traveling, and learning with his wife.

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Jeenal

Software Developer

Jeenal is an avid explorer of new places and new music. She has a Bachelor Degree in Computer Engineering and 5+ years of IT experience.

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Jeremy

CEO

Jeremy’s been with GFI for 17+ years, so he has experience in everything from sales to development. He likes yoga and spending time with his girls.

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Jonathan

Finance Assistant 

Jonathan received a BBA from NAIT in 2016 and came right on over to GFI. He enjoys driving, gaming, working on his car, and playing with his cats.

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Justin

UI Developer

Justin has a B.Sc. in Computer Science and has been working with computers since he was a child. He loves travelling the world and working on his car.

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Kim

Account Manager

Kim is a computer systems technologist with 15+ years of client support experience. She likes animals, video games, travel, and the great outdoors.

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Leah

Marketing Coordinator

Leah has a B.Comm. in marketing and 5+ years of graphic design and marketing experience. She loves crafts, international travel, and critiquing menus.

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Porfirio

Software Developer

Porfirio is an electrical-mechanic technician with over 15 years of experience in automation. One day he’d like to be a “real” software developer 😉

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Renee

Finance Supervisor

Renee completed her BBA in Accounting at NAIT and has been a member of the GFI Systems team for over 3 years. She’s great at baking and loves to travel.

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